The LocAle scheme was created by the Nottingham Branch of CAMRA in 2007 who wanted to support their remaining brewers following the buy out and subsequent closure of Hardy & Hansons by Greene King.
They were quickly followed by York and Isle of Wight branches. It was taken over by CAMRA HQ, which has adopted the idea as a national initiative and many branches have subsequently implemented this scheme.
Norwich & Norfolk CAMRA launched the LocAle scheme, based on the original system devised in Nottingham, at our beer festival in October 2009. We now have over 80 pubs in the scheme.
Definition of LocAle
LocAle as defined by Norwich & Norfolk CAMRA is for a pub to always stock at least one real ale (as defined by CAMRA) brewed at a brewery that is no more than 30 miles from door to door.
By introducing this scheme we will be encouraging pubs to sell local beers which will reduce the "beer miles" thus benefiting the environment. It ensures more variety and diversity to the consumer, and hence better sales for the pub. The scheme helps sustain the local micro brewers and benefits the local economy.
Recognising a LocAle pub/beer
You will find that participating pubs will display appropriate stickers in windows and doors, visible from outside.
You will always know a LocAle because it will have a pump clip topper/crowner attached.
Updated Nov. 13th, 2009
© Norwich and Norfolk Branch of the Campaign for Real Ale.